Storefront best practices for modern pro programs

Storefront Design Best Practices for Alliance Pro

Running a great pro program is about more than offering a discount. It is about creating a smooth, professional experience that reflects your brand and shows your pro community that you value them.

Your storefront is where people first learn about your program and where approved members experience its benefits. Getting the design and messaging right can make a big difference in how your program performs.

Here are best practices we’ve seen from brands running successful pro programs with Alliance Pro.

Start with a dedicated pro program page

Your pro program deserves its own page on your website. This should be a regular content page in your storefront, separate from the application form itself. Think of it as the home base for your program.

This page should clearly explain

What the program is: Describe who your pro program is for and what it offers. Are you supporting guides, instructors, shop employees, athletes, or industry professionals? Being specific helps the right people apply.

Who is eligible: List the types of people who qualify. Clear eligibility criteria reduce confusion and cut down on unqualified applications.

How the process works: Give a simple overview of what happens next. For example, explain that applicants may be approved automatically based on their email, or that your team may review applications. Setting expectations builds trust.

A clear call to action: Use a strong button that links directly to your application form, such as “Apply for Pro Access” or “Start Your Application.”

Keep the application experience on-brand

Alliance Pro displays your application directly on your own website, so applicants never feel like they are being sent somewhere else. This helps build trust and keeps the experience consistent with your brand.

To make the experience feel seamless:

• Match colours, fonts, and spacing to the rest of your site

• Use your brand voice in headings and descriptions

• Make sure buttons and layout feel consistent with other pages

  
  

Even small styling updates can make the application feel like a natural part of your storefront rather than a separate tool.

Tell people they need an account

One of the most common points of confusion is that applicants need to be logged in to apply. Because Alliance Pro connects applications to customer records, people must have a customer account and be logged in before they can submit.

The best place to explain this is on your pro program page. A simple note like “You’ll need to create an account and log in to apply” near your main button can prevent frustration later.

Show pro pricing clearly

Once someone is approved, they should easily see the value of being in your program.

Make sure pro pricing is clearly visible where it matters most:

On product pages: Make sure pro pricing is clearly visible on product pages alongside your regular price. This reinforces the benefit of the program every time a member shops.

Across collections: If possible, show pro pricing in collection or category pages as well. This helps members quickly scan and discover products without needing to click into each one.

In the cart: Consider adding a note in the cart that confirms pro pricing is being applied. This gives members confidence that their benefits are working as expected.

The goal is to make pro pricing feel like a natural part of your shopping experience, not something hidden until checkout.

Make sure it works on mobile

Many people will discover and apply to your pro program on their phones. Your pro program page and application form should be easy to read and use on smaller screens.

Take a few minutes to test it yourself on mobile:

• Is the text easy to read without zooming?

• Are buttons easy to tap?

• Does the form feel simple and not overwhelming?
  
  

A smooth mobile experience can noticeably improve completion rates.

Use auto-approval where it makes sense

If you work with specific partners, retailers, or organizations, you can speed things up by automatically approving people from trusted email domains.

For example, you might auto-approve:

• Employees at key retail partners

• Guides from specific operations

• Members of verified industry organizations
  
  

This reduces wait time for trusted applicants and saves your team from reviewing applications that are already clearly qualified.

Keep your messaging consistent

Your pro program is part of your brand. The language you use throughout the experience should feel like the rest of your site.

Instead of generic labels like “Submit application,” try wording that reflects your audience and community, such as:

• “Apply for Industry Pricing”

• “Join Our Pro Community”

• “Get Pro Access”
  

Consistent tone and clear language make the experience feel more professional and more welcoming.

Walk through the experience yourself

Before promoting your pro program, go through the full journey as if you were an applicant:

1. Visit your pro program page

2. Click the main button and log in or create an account

3. Complete the application

4. Approve your test application in the Alliance Pro admin

5. Return to your storefront and browse as a pro member

6. Add products to your cart and confirm pricing looks right
   
   

This simple test helps you catch confusing steps, design issues, or missing information before your customers do.

Need help?

Every brand runs its pro program a little differently. If you have questions about how to present your program or want help creating a polished experience, our team is here to help.

Your pro program is an investment in the people who represent your brand every day. A clear, well-designed storefront experience shows them you value that relationship and makes it easy for them to stay engaged.

Shopify App Store: https://apps.shopify.com/alliance-pro