How Chromag Scaled Their Pro Program and Saved 75% Admin Time

With Alliance Pro, Chromag streamlined their entire workflow—saving time, reducing manual effort, and expanding their verified member base.

Company Overview

Chromag is a mountain bike brand based in British Columbia, known for its rugged, high-performance components and strong roots in the riding community. Their team manages a large pro program with thousands of ambassadors, shop staff, and industry pros.

The Challenge

Chromag’s old pro program process relied heavily on spreadsheets, manual applications, and shared inboxes. It was hard to scale, easy to make mistakes, and required constant time from their small internal team. They needed a Shopify-native solution to handle growth without adding operational burden.

The Solution

By installing Alliance Pro, Chromag fully integrated their pro program into Shopify. With customizable application forms, automatic email approvals, discount tiers, and renewal workflows, they were able to reduce complexity and get control over the entire experience.

Key features they leaned on

Branded application form
Tiered discounts by member type
Auto-approval by email domain
CSV import of existing members
Automated renewals with expiry reminders

Results

✅ 75% reduction in admin time
✅ 3× increase in completed applications
✅ 3,500+ verified members onboarded
✅ 100% accurate discount segmentation across groups