Building a Branded, Streamlined Pro Program with Alliance Pro

Building a Branded, Streamlined Pro Program with Alliance Pro

About Luno

Luno designs gear to help people stay comfortable and connected while exploring the outdoors. Their pro program plays a key role in connecting with professionals in the outdoor space—particularly military personnel and outdoor industry employees.

Challenge: A Manual, Unbranded Pro Experience

Before Alliance Pro, Luno’s pro program was entirely handled through a regular customer support inbox. The process involved a lot of back-and-forth emails, and each application required manual review and order setup. There was no branded communication, and no way to easily segment or email pro members without a lot of manual effort.

This lack of structure made it harder to manage the program and left room for confusion or missed opportunities to build trust with members.

Solution: Streamlined Onboarding and Branded Email Communication

With Alliance Pro + Klaviyo integration, Luno now delivers a clean, branded experience from the moment someone applies to the pro program. All emails—from application confirmations to approvals—reflect Luno’s brand identity through consistent colors, typography, and imagery. This creates a more cohesive journey for pro members and strengthens brand trust.

“Branded emails help us look professional and build trust with our members. When they see our logo, colors, and design, they know it’s us—and that we’re organized and reliable.”

Luno tracks basic email engagement metrics like open and click-through rates in Klaviyo. While they haven’t deeply personalized content yet, their early campaigns have already shown that relevant, branded emails improve engagement and retention.

Impact: Stronger Member Engagement and Higher AOV

Since launching their pro program with Alliance Pro, Luno has:

• Eliminated manual review and email chains

• Delivered consistent branding throughout the entire customer journey

• Increased average order values for pro purchases

• Grown a strong segment of verified industry professionals

“No more back-and-forth emails. Now it’s a more streamlined and official-feeling process.”

Email marketing, in particular, has had a clear impact on retention. Even with a relatively simple campaign setup, Luno has seen increased repeat purchases and engagement from their pro members.

“Sending personalized emails with relevant offers keeps our members engaged and reminds them of the perks. It keeps them coming back.”

What’s Next: More Marketing for the Pro Audience

Luno sees opportunity in scaling up their email efforts with more targeted campaigns and exclusive content for pro members. As their pro community grows, they’re planning to invest more in marketing initiatives that speak directly to this audience and build even deeper loyalty.

Key Takeaways

• Branded communication builds trust and creates a seamless customer experience

• Email integration with Klaviyo unlocks retention and marketing opportunities

• Alliance Pro simplifies pro program workflows, helping brands grow without added support overhead

• Higher AOV and better engagement prove the business value of a well-run pro program

Want results like these? → Book a demo or start your free trial of Alliance Pro today.

Questions? email us at product@orbitapps.com

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