OneUp Components: Building a Smarter, Scalable Pro Program on Shopify

How OneUp Components modernized their pro program, unlocked repeat purchases, and built a deeper connection with their industry community using Alliance Pro.

Background

OneUp Components is a leader in mountain bike components, known for designing innovative, high-performance gear trusted by riders around the world. Their team needed a purpose-built solution to manage their pro purchase program at scale—one that would integrate with Shopify and support a deeper, more direct connection with their pro community.

They turned to Alliance Pro to streamline membership, improve discount control, and unlock marketing opportunities not possible with discount codes alone.

Before Alliance Pro

OneUp’s original pro program relied on discount codes and a simple application form. While functional, it came with major limitations:

• Manual admin: The team tracked usage with spreadsheets and issued codes individually—especially time-consuming when members wanted to reorder.

• No control or visibility: Discounts weren’t tied to user accounts, so codes could be shared or misused.

• Limited engagement: The setup didn’t allow for follow-up marketing, product launches, or community-building.

"We used to send a template email with a code and the rules. That worked, but if a member came back later in the year to order again, it doubled our admin time." — OneUp Components

The Solution

Alliance Pro gave OneUp a modern, fully integrated system for managing their pro program—right inside Shopify.

Key improvements

• Personalized access: Members log in to access their discount, no codes needed.

• Repeat purchases: Members can shop multiple times without extra approvals.

• Full control: OneUp sets tiered pricing by product and category, and limits misuse with spend caps and renewal policies.

• Email marketing: Integration with Klaviyo gives them a marketing-ready list of verified pros they can re-engage anytime.

"Having a plug-and-play app like Alliance has saved me a ton of time. And it gives us full control over how the program works—including member engagement and marketing." — OneUp Components

Results

• Stronger UX → Members can shop whenever they want—no more emailing for a new code.

• More repeat purchases → Sales are no longer tied to a single-use code.

• Marketing growth → OneUp now owns their pro member list and can run exclusive sales, product drops, and promotions.

• Scalable systems → Their program now runs with less admin effort and better controls.

Looking Ahead

OneUp recently ran a major re-launch of their pro program using Alliance Pro—targeting thousands of verified partners, athletes, and outdoor professionals ahead of the holiday season.

Next, they’re planning to:

• Launch exclusive product bundles for members

• Run private sales to reward long-term loyalty

• Use lookalike audiences from their member list for targeted prospecting

“Alliance Pro isn’t just a time-saver—it’s helping us grow. We now have a community we can engage, market to, and build on for the future.”

Want to build your own pro program?

Join OneUp Components and other top brands using Alliance Pro to create modern, high-converting pro purchase programs on Shopify.

Want results like these? → Book a demo or start your free trial of Alliance Pro today.

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